#GRADIENT COLORS HOW TO#

If you’re a financial consultant or an ultra-minimalist furniture brand, a gradient isn’t your best bet. If your business is going to be marketing primarily through print materials like menus, business cards, signs, or car decals, then you should strongly consider using a flat (non-gradient) logo design. Gradients are usually tricky to print because they consist of multiple colors. You’re going to use your logo for (mostly) online purposes.On the other hand, if you’re making a logo for your online health and wellness blog, you’ll have more flexibility to play with fun styles and colors. It needs to fit your brand identity - and, more importantly, resonate with your target audience.įor example, if you’re looking to create a logo for your boutique law firm, using a gradient probably won’t sit well with your clientele who are used to seeing traditional and plain law logos. However, we don’t recommend choosing a gradient logo solely because you want to stand out or because it’s trendy. Take a look at the designs below - the one on the right has a flat graphic, while the other has a gradient effect applied. Gradients often give logos a 3D effect, which can make a design pop off the screen. Looking for a way to stand out from your competitors? A gradient may be the trick to getting noticed. Each has a slightly different way of blending the colors together but they all produce the same blended gradient effect. There are three main types of gradients linear, radial, and conic. Without the gradual blend, you simply have a colorful design. To have a true gradient effect, the colors need to bleed into each other - they can’t be stacked side by side. You can also use a gradient that fades from one color into transparency. They can be a blend of analogous colors in the same shade OR a blend of a wide variety of colors.

Gradients (also called color ramps or color progressions) consist of a gradual blend of colors or shades. All with fun gradient logo examples along the way! What is a gradient?

#GRADIENT COLORS HOW TO#

Gradients have made a comeback as a graphic design trend this year, with more and more companies using colorful gradient logos to resonate with their audience and make a lasting impression.īut when is a gradient logo appropriate? And which color combinations make a good gradient? We’ll cover everything from what a gradient is to how to make your own. Instagram, General Motors, and Tinder…what do all of these brands have in common? A colorful gradient logo design! If you’re looking to design a logo that stands out from a sea of flat competitors, a gradient could be the right choice.

Gradient colors